Also, we’re not done…
There’s a few more others, but they’re obvious on their own so I won’t list them
Also, we’re not done…
There’s a few more others, but they’re obvious on their own so I won’t list them.
Instead, let me highlight the do’s:
Focus on the product’s benefits rather than the problem
Keep it neat and easy to read
How To Create Good Quality Landing Pages?
Alright, so Facebook has a phrase it kept repeating in it’s policy addressing landing pages… “A good post-click experience.”
Most of the points regarding the landing page were addressing articles, which doesn’t apply much to e-commerce. So, I’ll focus on the ones that are important for an e-commerce store.
How Does Facebook Determine a good post-click experience?
Okay, so there’s a few things Facebook uses to determine if people are having a good post-click experience. The most important being, the amount of content on the landing page and how relevant it is to the ad.
Not having enough content on your product page is viewed by Facebook as not providing enough value… which if you remember when I said earlier, it is currently the focus for Facebook.
This makes having the content NOT relate much or at all to the ad a big problem to the quality of your ad.
Which means, the main selling points in your ad must be stated again and perhaps in more detail in the landing page.
What are the other factors Facebook uses to determine a good post-click experience?
Well, how about I just list them:
Confusing or misleading expectations of delivery time (or no delivery time information)
False or Misleading information about return processes
False claims about product’s attributes and quality
The amount of original text in your landing page
Your landing page’s Bounce rate
The landing page’s Dwell time
Sounds like a lot of rules to follow, I know. So to summarise it in basic english:
Write original landing pages with enough information about the product
Answer important questions about shipping and returns
Unfortunately, there’s also a few things that are out of your control… well at least to an extent.
These include things like how often people click:
Hide all ads from advertiser
And report ad
But if you followed most of the requirements, you should be fine. Think about it… how often do you actually click hide ads or report ads on good ads?
If the answer to that question is a lot… you’re weirdo (haha, just joking… but not really).
Anyways to conclude, having quality ads by Facebook standards is key in gaining great and relatively easy success with Facebook. The better quality your ad is, the less you have to pay to get results. Sign me up yeah?
Ads that Facebook determines to be low quality will reach less people and spend more money to get results.