Say the Amazon buy box is $30 how far out would you have to be to lose the buy box? $30:50, $31, $31:50.
- I believe you have to match it at$30. Used to be 2% or so but has changed over the last year or so
- I’ve heard you multiply the BB by 1.02 and that’s how far you can go out in either direction, up or down. So if the BB was $30, anyone 0.60 up/down would mostly share the BB who are FBA. If you’re the only FBA Seller, it’s different.
- There is an app that can automate your price to match the BB or at least near to the BB price